The 'Dodge' side

"ViperGuy21" (viperguy21) 12/06/2015 at 21:14 • Filed to: None

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The Dodge side of the Force is a pathway to many abilities some consider to be unnatural...

Sneaky Pete > ViperGuy21 12/06/2015 at 21:22

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Love this commercial. Combines 2 of my favorite things.

Daily Drives a Dragon - One Last Lap > ViperGuy21 12/06/2015 at 21:22

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I can’t say I’m a fan of all of the combined commercials for the new Star Wars, but that Viper looks mean in black. FCA has really done well with all their commercials.

Nauraushaun > ViperGuy21 12/06/2015 at 21:26

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Does anyone else think it’s childish when cars try to look evil/badass? Motorbike riders do the same thing, to the same effect.

Wilsonic > ViperGuy21 12/06/2015 at 21:27

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Missed opportunity. Should’ve had Luke as a Charger and Vader as a Mercedes AMG E-Class.

Charger: “You killed my father!”

E-Class: “No, I am your father.”

Milky > Nauraushaun 12/06/2015 at 21:29

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When marketing teams do it yea. But the Viper doesn’t try to look badass.

Arch Duke Maxyenko, Shit Talk Extraordinaire > ViperGuy21 12/06/2015 at 21:43

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Well the Viper ACR’s wing is called the X-Wing.

Nauraushaun > Milky 12/06/2015 at 22:13

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Nah you’re right it doesn’t usually, I rather like it.

That’s why they painted the one in the video black-on-black-on-black. Another trick people use to look badass.

Raymundo > Nauraushaun 12/07/2015 at 09:34

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Like Milky said, they didn’t really try to make it look badass; it just does. When creating the first Viper, Bob Lutz wanted the Viper to be the modern Shelby Cobra of the time. Model anything after a Cobra and it’s just going to be badass.

Raymundo > ViperGuy21 12/07/2015 at 09:39

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Dodge’s PR has been getting pretty good lately. They’ve managed to really reach out to more enthusiasts through the likes of Roadkill. Combine a battalion of sinister machines, prowling downtown streets to the tune of The Imperial March, tieing the whole thing in with the anticipated release of Star Wars: Episode VII, and you’ve got a recipe for a brand builder. Good job, Dodge. You’re PRing right. Everybody knows your name and it’s generally associated with positive thoughts.

ViperGuy21 > Raymundo 12/07/2015 at 15:59

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I agree. And the best thing is, they have the badass cars to back up their marketing!

Nauraushaun > Raymundo 12/07/2015 at 21:05

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I think you’re right. I think it’s best when cars aren’t trying to look badass, but when they just are. The Cobra is sort of cute in a way, but the long hood and bulging fenders say otherwise.